What Every Faith-Driven Founder Should Have on Their Homepage

Think of your homepage as your digital living room—it’s the first place people decide if they want to stay and explore. A cluttered or confusing space can send them away, but a clean, welcoming, and purposeful homepage draws them in. Here’s what every faith-driven founder should include to make that connection happen:

1. A clear “this is who I serve” statement.
Say it plainly and with heart. Let your people know they’re in the right place.

2. A strong call to action.
Do you want them to book you, join your list, or shop your resource? Lead them like a kind host showing them where to hang their coat.

3. A photo that feels like you.
Not stiff. Not stock. A photo that radiates warmth, professionalism, and approachability.

4. A sprinkle of proof.
Testimonials, features, or client stories whisper, “Yes, she’s the real deal.”

5. A next step to go deeper.
Invite them to join your email list, grab a free resource, or listen to your latest podcast episode.

✨ Your homepage doesn’t need all the bells and whistles—it just needs to welcome people in and point them toward what matters most.

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Behind the Build: What Happens During a VIP Website Week