Behind the Build: What Happens During a VIP Website Week

Ever wondered what goes on behind the scenes of a VIP Website Week? Think of it as an all-inclusive design retreat for your message—minus the tropical resort (though I fully support iced lattes, a good playlist, and cute notebooks while we work 🪩).

Here’s the play-by-play:

Before Day 1: Prep + Send Your Assets 💌
Before we even kick off, it’s essential that you send all your copy, logos, photos, and brand assets ahead of time. This step is non-negotiable—it ensures we can make the most of our time together and hit the ground running. The more prepared you are, the smoother and more joyful the week will be.

Day 1: Dream + Define ☁️
We kick things off with a strategy session to get crystal clear on your goals, your audience, and the heart behind your ministry or business. From there, I’ll create a mockup of your homepage so you can see the vision taking shape right away. Having all your copy and brand assets in hand beforehand makes this session super productive and keeps us moving quickly.

Day 2–3: Design Magic Begins ✨
With the homepage mockup approved, we dive into designing the rest of your site. Pages, layouts, colors, fonts, and visuals all start coming together to reflect your brand story and your mission.

Day 4: Refine + Polish 💅🏾
We tweak, adjust, and fine-tune every detail until it feels just right. Every button and element is aligned with strategy, clarity, and excellence.

Day 5: Launch + Celebrate 🥂
Your site goes live! We do a little victory dance and cheers with our iced coffees or crispy cokes in hand! Plus, you’ll get video tutorials to manage it with confidence. 🎉

By the end, you don’t just have a gorgeous website—you have a stress-free, joy-filled experience and a digital home built with strategy that you can’t wait to show off.

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